Archives for June 1, 2012

Maximal Forklifts Gives State Distributorship To ForkForce

In 2011 ForkForce was made the exclusive distributor for Maximal forklifts in Queensland and New South Wales, which stretched to Victoria on the 1st of January 2012, and has recently grown to all states and territories except Western Australia from June 2012.

ForkForce started out importing five different Chinese-made forklift brands under its red Enforcer label, to really road-test their quality and reliability – and their popularity with customers firsthand.

The company directors also inspected their factories, production lines and finished forklift stock over in mainland China on annual business trips.

All the engines, controls and structural elements were closely scrutinised and even photographed on the machines back home to allow any improvements to be made with the manufacturer over time.

After a few years, ForkForce went with Maximal as the best all-round supplier of high quality, reliable and value-for-money forklifts that meet or exceed all of Australia’s strict quality controls.

Furthermore, Maximal produce an extremely wide range of lift truck capacities from 1 tonne to 32 tonne, with 2 and 3-stage masts reaching from 3 metres up to 6 or 8 metres.

These forklifts span all fuel types from LPG to petrol, dual fuel and diesel – and include battery electric reach trucks as well as 3-wheeled and 4-wheeled electric forklifts.

Enforcer forklifts can be supplied with Chinese, Japanese or US engines.

Better still, Maximal provides high quality, low cost spare parts – a must with any imported forklift supplier – and full road, lighting and safety kits come standard on their machines.

ForkForce and Maximal have cooperated so well over the years improving their products and services, that the new Enforcer range is now all backed by a 5-Year Parts & Labour Warranty.

In return, we already have a few hundred happy Maximal-Enforcer customers today right around Australia via our sales and hire fleets.

You too can take full advantage of ForkForce and Maximal’s years of hard work and joint investment by purchasing any one of the high quality Enforcer forklifts today for a fiercely competitive price with a 5-Year Parts & Labour Warranty.

Maximal is also planning to visit ForkForce to discuss its luxury, high performance model range of ‘A-Series’ 2.5-tonne, 3-tonne and 3.5 tonne forklifts which will be introduced into Australia from 1 September 2013 and will only cost the customer an additional $1,500 more than the standard model.

This premium ‘A-Series’ will feature a range of enhancements including a floating transmission and full floating cabin giving a smoother and more comfortable operation. The premium model also offers 25% faster lift speeds.

ForkForce At Toowoomba Forklift & Mining Expo

ForkForce Australia recently displayed its new Enforcer range of Maximal forklifts and Zowell walkie stackers at the 2012 Surat Basin Energy & Mining Expo.

It was our debut appearance at this major industry event – held in the Toowoomba Showgrounds in South-East Queensland – to promote our new and used forklift sales, hire and service packages.

The two-day expo attracted more than 6,400 visitors from Queensland, interstate and overseas to view the 400-plus exhibits assembled by over 1,000 different companies.

And right by the main entrance was ForkForce – which stood out across the busy event with its service van hoisted (extremely safely!) high in the air by one of our ‘big beefer’ 10 tonne lift capacity Enforcers.

Our stand attracted a total of 1,004 potential customers and resulted in total sales of around 10-14 forklifts and walkie stackers into QLD and northern NSW from pleased visitors at the event.

ForkForce’s appearance at the Toowoomba expo was perfectly timed with the opening of our regional office – Munlift by ForkForce – in the city just two months beforehand.

So it was great to meet many of our potential Darling Downs / Surat Basin customers in the flesh, while giving them the perfect opportunity to view our product range ‘up close and personal’.

ForkForce also gave away mini-diecast metal forklifts, caps, business folders, USB business cards, 5-in-1 tape measures, business cardholders, polo shirts, umbrellas, quality pens and chilled water bottles, as well as raffled off a free hand pallet jack.

See you at the 2013 Surat Basin Energy & Mining Expo with our latest Enforcer range of Maximal forklifts and Zowell walkie stackers including the new premium deluxe A-Series forklifts.

Munlift By ForkForce Regional Office

44 Priest Street, Toowoomba QLD 4350

Tel: 07 4634 6300

Fax: 07 4633 1906