Enforcer Becomes The #1 Selling Chinese Forklift
According to the latest Chinese manufacturing figures, Enforcer Forklifts is officially the most popular Chinese forklift in Australia for 2013 out selling its nearest rival by 32%.
What is even more revealing in the latest data is that Chinese forklifts now make up 23% of new forklift sales in Australia up from only 7% in 2009!
ForkForce Director, Adrian Martin, puts the recent growth of the Enforcer brand (and Chinese forklifts in general) down to customers now taking confidence in the fact that these forklifts have proven themselves over a number of years to be durable and dependable.
He said, “It was only a couple of years ago that the customer’s main source of confidence came from knowing that we had nearly 100 Enforcer forklifts in our own hire fleet and we backed them with a 5 Year Parts & Labour Warranty, but still being a relatively new product in the market there was some apprehension at times. I’m glad to say, that’s not an issue for us anymore.
Today, with over 750 Enforcer customers all around Australia, operating in all sorts working environments, Enforcer has become known for being the most durable and the highest quality Chinese forklift in the Australian market.
Much of this success is due to Enforcer forklifts having been custom engineered to Australian standards and the close relationship ForkForce has with our manufacturer to be able to directly participate in and influence product development.”
Mr Martin went on to say, “2013 will be a record year for us in terms of new Enforcer sales and a significant number of these sales are going to previous Enforcer buyers. This has the added benefit of giving new Enforcer customers even more confidence knowing that our old customers are coming back for more!”
If you would like more information on our Enforcer Forklift range don’t hesitate to call us on 1300 423 675 or email us using the contact form below.
